Daydreams, a children's book brand I founded

Launch a self-published children's book brand with no publisher behind it, and win the trust of parents, educators and retailers.

Position the books by their educational value: tools that help kids aged 2–7 understand their emotions. Then build credibility through experts parents already trust.

• Wrote and launched 7 titles: 4 picture books, 2 coloring books and an activities book.
• Partnered with psychologists, pediatricians and parenting influencers, and ran family workshops.
• Launched the brand's eCommerce site and MercadoLibre store.
• Extended the line into plush toys and an emotions sock collection.
• Created an interactive book app.